App Store listing checklist

Words

• The title says what the app does, not just its name
• The subtitle names the main outcome
• Keywords don’t repeat words already in the title
• The first lines of the description work without “more”
• What’s New says what changed for the user

Screenshots

• The first two screenshots tell the whole story
• Each screenshot has one short caption
• Captions are readable at thumbnail size
• Screenshots show real app screens
• The paywall’s promise matches the screenshots

Trust

• Ratings prompt appears after a success, not at launch
• Recent reviews have replies
• Privacy details are accurate

Measure

• Product page views and conversion are checked weekly
• One change at a time, with dates written down